We wrote recently an article titled “The Branded Residences Train Shows No Signs of Slowing Down” which details the growth of branded residences around the world and highlighting that 2024 seems to be the real break out year.
Many will say that the sector has been growing rapidly for the past decade and that is indeed correct, however it is our view that in the past couple of years branded real estate has become far more mainstream and accessible to far more property buyers.
Whilst the branded properties remain elite real estate which once were only available to the select few, they have now become far more accessible for many property buyers due to the vast range of new brands entering the market with properties available in different price brackets.
The growth of branded residences in Dubai has been widely written about, but Ras Al Khaimah is also witnessing a similar situation.
Ras Al Khaimah has seen huge branded residential growth in recent years, with 16 developments either completed or under construction.
According to Stirling Hospitality Advisors, branded residences are projected to make up 40% of all residential units on the man-made island by 2029, with plans to add 5,600 new units to the development.
Ras Al Khaimah is renowned for its outstanding nature, leisure, adventure and authentic offerings. With an extraordinary history dating back over seven millennia, the northernmost Emirate in the UAE has become one of the most sought after destinations in the Middle East.
Travellers to Ras Al Khaimah can choose from serene-spa-luxury to knee-trembling-adrenaline-adventures and anything in between. The year-round destination offers a plethora of activities for everyone, and has a thriving luxury real estate sector.
There are many luxury hotels entering the region and this is also fuelling the growth of branded residences.
Branded residences to account for 40% of residential units in RAK by 2029
RAK, UAE – Stirling Hospitality Advisors, one of the leading boutique advisory institutions in the region, reveals the third edition of Ras Al Khaimah (RAK) Investment Pulse, focusing on the burgeoning sector of branded residences in the emirate.
This edition provides a first-of-its-kind in-depth analysis of branded residences, highlighting market trends, stakeholder advantages, and the unique appeal of this emerging asset class.
Commenting on the publication of the new groundbreaking report, Tatiana Veller, Managing Director of Stirling Hospitality Advisors, said:
“Branded residences are transforming Ras Al Khaimah’s real estate landscape. The demand for elevated living experiences is reshaping the market, with our findings highlighting the growing importance of branded residences as a key driver of luxury investment in the emirate. This edition seeks to illuminate this dynamic sector and offer valuable forecasts for all stakeholders involved.”
RAK has experienced substantial development in the real estate sector in the past decade across the clusters of Al Hamra, Mina Al Arab and Marjan Island.
The emirate is poised to experience significant growth in its residential sector, with a total of 14,148 new residential units announced to be developed between 2026 and 2029. Branded residences account for 5,604 of these units, reaching a 40% share of the total.
The majority of branded residences entering the market in RAK are affiliated with hotel brands, which is the most prevalent model.
Hospitality brands that have announced residences include Waldorf Astoria, Ritz Carlton, Nikki Beach, Nobu, and more. Non-hotel brands such as Tonino Lamborghini, Elie Saab, Yoo and Aston Martin have also shared plans for branded residential projects in RAK.
For developers and buyers, these residences provide quality assurance as they are tied to the brand’s reputation, thereby boosting buyer confidence, enhancing property value, and offering a unique “lock-and-leave” lifestyle that appeals to high-net-worth individuals.
According to the report, real estate units experienced an average price increase of 30% in 2022, driven by the Wynn Resort announcement and an anticipated population surge projected to grow by 55% through 2030.
With RAK’s strategic location, premium destination appeal, ongoing infrastructure development, and government initiatives, the region is well-positioned for further price growth. Projections indicate that prices in RAK’s secondary market could reach approximately AED 4,000 per square foot by 2027 and AED 4,500 by 2030.
As a subsidiary of Ras Al Khaimah (RAK) Hospitality Holding, Stirling Hospitality Advisors asset manages over 3,500 hotel rooms in three countries and is responsible for a hotel and resort portfolio valued at over USD 1.25 billion.
About Stirling Hospitality Advisors
A subsidiary of Ras Al Khaimah (RAK) Hospitality Holding, Stirling Hospitality Advisors is one of the leading boutique advisory institutions in the region.
Headquartered in RAK, Stirling Hospitality Advisors offers clients a wide range of services, including developing comprehensive tourism destination strategies and activation plans, advisory and asset management.
Stirling Hospitality Advisors is responsible for a hotel and resort portfolio valued at over USD 1.25 billion, for clients across various sectors: governments, real estate investment trusts, sovereign wealth funds, banks, family offices and master developers.
Holding a unique position in the industry, Stirling Hospitality Advisors shares the perspective of government, investor, owner, operator, asset manager and consultant, offering its’ clients the long-term trusted relationships and focused expertise, and accompanying each project throughout its’ entire lifecycle.
With a proven track record of successful project delivery, it has been instrumental in transforming RAK into a world-renowned touristic destination for active and family tourism.
Stirling Hospitality Advisors’ team of experts has over 150 years of combined hospitality experience, currently asset managing over 3,500 hotel rooms in three countries and has supported clients in over 120 cases of hotel and destination concepts, feasibility studies, market studies, strategies and highest-best use analyses.
BRESI stands as the world’s premier and first-of-its-kind digital platform exclusively dedicated to the marketing, selling, and showcasing of prestigious branded properties for sale across the globe.
As the definitive marketplace for branded residences, BRESI provides an elite platform where property developers, international hotel groups and exclusive real estate agencies can promote their portfolio of luxury branded residences. From opulent penthouses and designer villas to exclusive condos and bespoke branded mansions including both hotel residences and standalone branded residences.
The companies mission is to highlight the world’s best branded homes available for sale, offering real estate buyers unprecedented access to search for the finest branded properties worldwide.
Through comprehensive market intelligence, branded residences press releases, expert insights, and branded residences news our goal is to become the go to platform for everything branded.
BRESI delivers authoritative coverage of this ever growing luxury real estate sector. From Four Seasons residences to Ritz-Carlton branded homes, hotel-integrated residences to standalone branded properties designed and associated with the best names in hospitality and luxury.
Our platform showcases an unparalleled collection of hotel-branded and designer-branded properties that define contemporary luxury international real estate.
DISCLAIMER: All information in this article is for information purposes only. For more detailed information please visit the links cited in the article. BRESI claims no copyright to any of the images.
- Press Releases
- Source: Stirling Hospitality Advisors
- The Growth of Branded Residences
- Branded residences to account for 40% of residential units in RAK by 2029