Understanding Branded Real Estate (Branded Residences)
Branded real estate is exclusive prime residential real estate that is developed in partnership with well-known brands. Commonly these branded developments are associated with five star hotel chains like Four Seasons, The Ritz-Carlton, Aman and Rosewood hotels.
However in the past 5 years luxury brands such as Armani, Missoni, Mercedes, Bentley, FENDI and even Lamborghini have begun licensing their brand names for branded real estate.
Branded real estate is more commonly known as branded residences. This luxury real estate sector has seen amazing growth in the past 5-10 years, and is appealing to property purchasers who are attracted to the “branding” of these luxury homes. But there is far more to branded homes than just the brand association.
For a more comprehensive article about branded residences we highly recommend you read our 2024 guide What are branded Residences
Branded Real Estate offers Service and VIP Status
In this article we will focus on just 2 of the reasons to purchase branded real estate, namely the World Class Services and the VIP status that homeowners enjoy.
This is in our opinion, is where branded real estate becomes far more superior than traditional real estate. Branded residences offer world class buildings, design and facilities, but so does super luxury non branded real estate, however when it comes to the status and ownership benefits, branded residences take things to another level.
Key Features and benefits of Purchasing Branded Real Estate
With so much competition in the sector nowadays, real estate developers and the brands are having to “up their game” when it comes to recognition and the rewarding of homeowners.
Marriott international leads the field when it comes to the biggest operators of branded residences, followed by Accor, Four Seasons and Rosewood Hotels, but we are now seeing almost every hotel brand in the world beginning to offer branded residences.
Owning a Marriott Residence
Offering 16 brands, of the likes of St.Regis, Ritz-Carlton, W Hotels, JW Marriott and EDITION, Marriott’s residential portfolio offers an expansive array of lifestyle and location choices.
Like its hotel counterparts, each Marriott branded home provides unique benefits for residential living, amenities and design, to suit the preferences of branded home buyers around the world.
One of the best parts of owning a Marriott Residence is enjoying the benefits of a first-class hospitality operator with an innate understanding of how to make people feel special.
World-class amenities and services, a dedicated team that ensures a deep understanding of your needs, and VIP benefits through ONVIA, a fully integrated and comprehensive owner recognition platform, all await Owners of private residential homes.
ENJOY ELITE STATUS WITH MARRIOTT BONVOY™
As a Marriott Residences Owner, you’ll enjoy an Elite Membership to the Marriott Bonvoy™ loyalty program that allows you to enjoy access to exclusive events and unparalleled experiences.
As the world’s richest loyalty travel platform, Marriott Bonvoy™ enables everyone to keep traveling with passion and purpose. With more than 7,000 hotels and resorts in 130 countries across a portfolio of extraordinary brands, members enjoy unparalleled benefits, rewards and recognition.
RESIDENCE OWNER MOBILE IDENTIFICATION MARRIOTT BONVOY™ APP
Marriott has an app for all residence owners, meaning your mobile device serves as your identification as a Residence Owner, a feature that can be used to recognise you as one of the company’s most valued customers. Accordingly, your Bonvoy Member’s profile and digital member card within the mobile Bonvoy app reflect your status as a “Residence Owner.”
PREFERRED ACCESS TO MARRIOTT HOTEL RESERVATION SERVICE
The Marriott International Luxury Residences Hotel Reservation Service is great facility when you are travelling domestically or internationally, residential owners can enjoy • 10% off regular room rate • Upgrade at time of check-in (based on availability) • Daily breakfast for two • Welcome amenity and note from General Manager • Complimentary high-speed internet access • 4pm check-out (based on availability)
In addition to the above, as a valued Residence Owner, you can also take advantage of exclusive offers from Marriott’s partners, including:
- THE RITZ-CARLTON YACHT COLLECTION: Enjoy preferred access and signature amenities when booking a voyage
- FOOD & BEVERAGE: Exclusive offers on dining experiences
- WELLNESS: Indulge in exclusive offers for a healthy mind, body, and spirit
- CREDIT CARD: Simplified access to Marriott Bonvoy’s portfolio of offers.
- RETAIL: Access exclusive on property and online offers
ELEVATED CONCIERGE SERVICES
To elevate our service delivery, each property is required to have at least one concierge be a Member of The International Society of Residential Concierge.
As a Member of this prestigious organisation, they must pass strict qualifying standards, attend meetings and annual symposiums in an effort to stay up to date on the latest trends and unique experiences.
Whether at home or staying at a Marriott hotel around the globe, your residential Concierge team is always accessible to you and anticipating every desire—before it is even requested.
Uniquely curated and exclusive opportunities are created for residence owners.
Owning an Accor Residence
Whether you’re looking for a luxury branded residence in one of the world’s greatest cities, or a branded villa in an idyllic tropical location, Accor has options for all prospective homeowners.
World class brands from Accor include: Raffles, Fairmont, Sofitel, Banyan Tree and SLS to name but a few
Branded Residence owners enjoy a distinctly modern lifestyle made possible by integrating the services of the hotel brands with unsurpassed amenities.
Global ownership benefits includes:
Residential member benefits when travelling include, Elevated status in Accor Live Limitless (ALL)
Dedicated VIP reservation desk for Homeowners, Preferred owner’s rate at 40+ brands and 5500+ hotels worldwide, Enhanced recognition across 5500+ hotels and resorts worldwide and Preferred Owner pricing online at Accor Branded Retail Stores.
As an Elevated member of the Accor membership program, homeowners when travelling enjoy VIP status across the globe with services and perks.
- Complimentary breakfast on weekends
- Complimentary ALL Gold membership for you to gift to family or friends
- Guaranteed room access
- Welcome beverage
- Welcome gift
- Elevated status with Accor Preferred Partners
- Additional Dining and Spa rewards
- Exclusive Residential Owner Benefit—Preferred Owner’s Rate
- An exclusive benefit of residential ownership is the ability to reserve hotel travel at the Preferred Owner’s rate at participating Accor hotels globally.
Personalised Services
A custom service offering is designed for each branded residence project, tailored to the needs of residence owners. These services are delivered by a dedicated team.
From residential concierge services, an intimate dining experience prepared by a private chef in the comfort of your home, pet walking, shopping services to proactive property management solutions, Accor brands enhance the residential ownership experience and safeguard your most prized possession.
In developing and managing branded residences Accor specialises in achieving the delicate balance between privacy and exclusivity, and the the availability of 24/7, on-demand hotel and residential services.
The hotels operating alongside the private residence communities enable an unsurpassed service offering and yet the residences remain private enclaves which are exclusive to the residence owners.
Owning a Rosewood Residence
Rosewood offers a global portfolio of stunning branded apartments, villas, and homes, developed through partnerships with internationally renowned designers and thoughtfully serviced by dedicated teams.
Each luxury home offers distinctive details, access to world class experiences, and locations that are second to none. Property purchasers can immerse themselves in the privacy of a stand-alone branded residence, or enjoy a luxurious mixed-use property adjoined to a Rosewood hotel or resort. In either circumstance, owners of a Rosewood Residence benefit from a whole host of VIP services.
SERVICES & AMENITIES
Every amenity in a Rosewood residence reflects the Rosewood commitment to distinctive luxury, and service provided with utmost discretion.
A resourceful, intuitive, and well-connected team is dedicated to your comfort and privacy.
In-residence offerings include top-tier amenities; housekeeping and turndown service; private chef, dining, and wine curation for elite gatherings or intimate culinary moments; and personal training and spa services.
Rosewood offers endless lifestyle options from organising an art class or ocean adventure to tracking down an elusive vintage car or booking a private jet.
PROPERTY MANAGEMENT
From the outset, the security of both your asset and your peace of mind are prioritized through ease of purchase and ownership. While you are traveling, your investment remains in good hands, protected with the most trusted and thorough attention by Rosewood property management services. This secure and careful attention to detail is provided to all Residence owners.
ROSEWOOD RESERVE
Your purchase of a Rosewood Residence welcomes you into an exceptionally exclusive community that is afforded unparalleled privileges. Through your admittance in the owners-only Rosewood Reserve program, property owners enjoy rare access, preferential services, and refined advantages unknown to other guests, at all Rosewood Hotels & Resorts properties worldwide.
Owning a Four Seasons Private Residence
From legendary personalised service, to digital innovation Four Seasons as one of the pioneers of hotel branded real estate takes pride in servicing residence owners, constantly finding new and unexpected ways to make a difference .
Whether greeting you by name as you step through the door, or preparing a personalised menu as you relax with friends and family, a dedicated Four Seasons team strives to get to know you, anticipating your every need to build a lasting and trusted relationship alongside you.
From Michelin-starred cuisine prepared by world-renowned Chefs, to locally-inspired Spa treatments and round-the-clock housekeeping services, world-class Four Seasons amenities and services become an extension of your home, to be enjoyed as often as you choose.
Owners App
Offering higher levels of personalised service than ever before, the residential digital experience delivers full access and management of your residence, whether you’re at home or away, while connecting you instantly to an unprecedented choice of curated residential services.
This new digital experience for Four Seasons residents, delivers elite levels of personalised service, anytime and anywhere.
Seamlessly integrated into the Four Seasons App and Fourseasons.com, the residential digital experience provides residents with full access and management of their home.
Residents can customise their individual preferences by chatting directly with the property, so that their dedicated residential team anticipate their needs.
Whether in residence, or travelling around the globe residents experience unparalleled access and management of their home, whenever and wherever they choose.
Summary: What is Branded Real Estate
Branded real estate offers a wonderful combination five star luxury living and brand prestige, which is commonly highlighted with glossy brochures and buzzwords.
However when you strip it all back, what sets branded real estate apart from non branded, comes down to how the homeowner is treated and valued.
The brands, especially the hotel brands fully understand service standards at the highest levels and purchasing a branded home that is managed by the worlds elite hotel brands should ensure that a true lifestyle experience is enjoyed.
Spas, swimming pools and restaurants are just real estate facilities, personalisation, thought, care, status recognition, and a simple welcome home is branded real estate.
BRESI is the world’s first platform dedicated to the selling and marketing of branded residences. BRESI is an exclusive platform for owners, developers, and hotel groups to promote luxury branded residences
Our goal is to highlight the best branded real estate for sale around the globe, and to provide insight and news from the luxury real estate sector
DISCLAIMER: All information in this article is for information purposes only. For more detailed information please visit the links cited in the article. BRESI claims no copyright to any of the images.
- Staff Writer
- Branded Real Estate
- Insight
