Branded residences are known for offering an exceptional amenities and service standards with a focus to elevate the living experience to world class luxury. Branded residence amenities are central to the appeal of branded real estate, providing residents with convenience, comfort, luxury and exclusivity. These amenities include VIP concierge services, world class wellness centres, private swimming pools, gourmet dining rooms, housekeeping, valet parking, pet care, personal shoppers and even bodyguards.
In this article we will take a look at two projects both launched in the past 6 months. Interestingly these luxury projects are in-fact standalone branded residences meaning there is non onsite hotel.
One of the projects is associated with a hotel brand and the other is with a non hospitality brand. This article will show the levels of commitment that both the property developer and the brand have to providing the best branded residence amenities for their homeowners.
Bentley Residences Miami
Bentley Residences Miami will offer 61 storeys of modern luxury living, in what will be the tallest residential building on any US beachfront. The building will house 216 branded residences, each one with incredible views through floor-to-ceiling windows. The core of the cylindrically designed building, meanwhile, will house a patented car elevator – and with an in-unit multi-car garage area with up to four spaces for each home, residents will be able to drive right up to their homes.
A key focus for this project apart from the amazing design and location are the exclusive amenities, and as you will see, they are not exactly in short supply.
Bentley Residences Amenities and Services
The Bentley Residences amenity program consists of over 20,000 square feet of amenities across three levels, exquisitely designed by Bentley, featuring furnishings from the Bentley Home collection.
- Awe-inspiring three-story lobby with ocean views
- Lobby Bar and Restaurant with 33-foot high floor-to-ceiling windows optimising ocean views
- Restaurant open breakfast, lunch, and dinner with strong emphasis on in-suite dining
- Lounge and Whiskey Bar at mezzanine level inspired by the iconic matrix grille of Bentley’s cars
- Private Dining Room for 16 people at mezzanine level
- Movie Theater with plush seating for 14 people designed to mimic a Bentley car interior
- Elegant Cigar Lounge with pool table and large screen TV
- Lushly-landscaped oceanfront deck with resort-style heated swimming pool, spa, and poolside food and beverage service
- Oceanfront Beauty Salon with hair, manicure, and pedicure stations
- Exclusive beach amenities, including food and beverage service, beach attendants, chaise lounges, and umbrellas
- Game Room featuring golf and racing simulators and virtual reality stations
- Kid’s Club with children’s games and programmed activities
- State-of-the-art indoor Fitness Center, including an outdoor terrace fitted with gym equipment
- Outdoor Yoga Studio with an ocean view
- Men’s and Women’s dressing rooms with lockers, showers, steam, and sauna
- Transformative wellness Spa featuring outdoor relaxation for before and after treatments
- Expansive revitalization Spa with single and couples treatment rooms
- Dedicated Pet Spa for grooming
- 24-hour valet service
- 24-hour security and multilingual concierge service
Six Senses Dubai Marina
What makes Six Senses Residences Dubai Marina special is how it will proactively redefine healthy living from the ground up. Taking a holistic approach, wellness-centric and community-enhancing infrastructure elements and amenities are being seamlessly integrated into the design of the 122-storey building, which will be the world’s tallest residential tower once complete.
Situated in a prime location in Dubai Marina, the 251 residences range from 2, 3 and 4-bedroom residences, 4-bedroom half-floor penthouses, 4-bedroom duplex sky mansions, and 5-bedroom triplex sky mansions.
Layered onto the infrastructure is a comprehensive suite of amenities, occupying a total area of 61,250 sq. ft., spread across four levels, and uniquely themed to promote well-being. Take a look at sheer amount of amenities that can be found in this branded residence.
- Residents lounge
- Meeting rooms
- Library & study area
- Games room
- Indoor & outdoor cinema
- Climate-controlled wine lounge & lockers
- Landscaped communal dining/seating areas
- Outdoor gym
- Wet area featuring hydrotherapy options, jacuzzi, massage & plunge pools
- Infrared sauna, bio sauna, Finnish Sauna and steam room
- Salt room
- Cardio, strength and functional training gymnasium
- Relaxation lounge
- Ice baths
- Experiential shower
- Male & female changing areas
- Infinity pool with sundeck and sun loungers
- Longevity Clinic
- Consultation room
- Crystal sound healing room
- Cryo and hyperbaric treatment rooms
- Single and couples massage treatment rooms
- Virtual cycling/boxing and group fitness studios
- Strength, cardio and functional gymnasium
- 25m Lap pool
- Jacuzzis
- Self-serve refreshment bar
- Sun loungers
- Sunrise yoga deck
- Landscaped gardens
- Communal dining areas
In addition as an owner at Six Senses Residences Dubai Marina, you’re a valued member of an exclusive community that prioritises your comfort, convenience, and well-being.
Additional Owner Benefits
- Six Senses branded touchpoints
- Dedicated residence general manager
- 24/7 Concierge and lifestyle services
- Housekeeping, maintenance, and security (common areas)
- Valet and door services
- Residential portal
The focus on Branded Residence Amenities
The exact mix of amenities and services can vary widely between different branded residences, often reflecting the unique character of the brand and the specific location of the property. However the focus on branded residence amenities and providing owners of branded homes with the very best, is found in most branded real estate projects. Let’s take a look what you can expect from branded residences, whether it is standalone as the two above examples or more traditional with a hotel brand and onsite associated hotel.
Personalised Service at Your Fingertips
Image courtesy of Marriott
Branded residences have revolutionised luxury living by offering an unparalleled suite of amenities and services that cater to every aspect of residents’ lives. At the heart of this experience lies the provision of dedicated concierge services. In many branded homes, staff members serve as a single point of contact for residents, From making restaurant reservations and arranging transportation to organising in-home services and managing deliveries, concierges ensure that every need is met.
The comfort of residents is further enhanced by meticulous housekeeping services. Depending on the property and individual preferences, these can range from daily maid service to weekly deep cleaning, often complemented by convenient laundry and dry-cleaning options. This attention to detail extends to security measures, with most developments featuring 24hr security, surveillance systems, and secure access controls.
Many high-end branded apartment complexes also offer valet parking, adding an extra layer of convenience and safety for residents and their guests.
Wellness: A Holistic Approach
In recent years, wellness has taken center stage in the branded residence experience. As highlighted in this article with Six Senses Residences Dubai Marina.
State-of-the-art fitness centers equipped with the latest exercise equipment have become standard, often accompanied by yoga and Pilates studios. Spa facilities offering a range of treatments from massages to facials are increasingly common, with some properties even providing on-call personal trainers and wellness consultants.
Branded Residence Amenities. The Ultimate Relaxation
Aquatic amenities play a significant role in this wellness focus, with many residences boasting luxurious swimming pools ranging from rooftop infinity pools with breathtaking city views to indoor pools for year-round use. These are often complemented by hot tubs, saunas, and steam rooms, creating a comprehensive wellness ecosystem within the property.
Entertainment and Socialising: The Heart of Community
Entertainment and socialising are key components of the branded residence lifestyle. Lounges, bars, and private dining rooms provide spaces for residents to unwind and host events.
Wine enthusiasts are often catered to with dedicated cellars and tasting rooms, while movie buffs can enjoy private screenings in on-site theaters.
Work-Life Balance: Business Amenities
As the lines between work and home continue to blur, many properties now offer co-working spaces, meeting rooms, and fully-equipped business centers to support residents’ professional needs.
Family-Friendly and Pet-Friendly Features
Children’s play areas, game rooms, and even educational programs or daycare services are becoming more common. Pet-friendly properties might offer dog-walking services, grooming facilities, or dedicated pet play areas.
Nature in the City: Curated Outdoor Spaces
The outdoor spaces in branded residences are carefully curated to provide a natural retreat within the urban environment. Landscaped gardens, rooftop terraces, and private parks offer residents green spaces for relaxation and recreation. In dense urban settings, elevated gardens or “sky parks” provide a unique natural escape high above the city streets.
Culinary Delights: Gourmet Experiences at Home
Culinary experiences often take center stage in a branded property. On-site restaurants, frequently with celebrity chefs, offer world-class dining. For those who prefer to dine in, in-home dining services bring restaurant-quality meals directly to a residents living space.
Smart Living: Technology Integration
As technology continues to advance, branded residences are at the forefront of integration. Smart home systems allow residents to control various aspects of their living environment through mobile apps, while property-specific apps streamline service bookings, delivery management, and communication with staff.
Beyond the Residence: Extended Privileges
The amenities offered by branded residences often extend beyond the property itself. For residences associated with hotel brands, residents typically enjoy access to the adjoining hotel’s facilities. Some brands even offer privileged access to their properties worldwide, expanding the benefits of ownership to a global scale.
For example Marriott offers VIP benefits through ONVIA, a fully integrated and comprehensive owner recognition platform, similar top tier membership access can be found also with the likes of Accor and Rosewood
Location-Specific Luxuries
In specialised settings such as golf communities, ski resorts, or beachfront properties, branded residence project normally offer unique amenities like priority tee times, ski-in/ski-out access, or private beach access. These location-specific features add another layer of exclusivity of owning a branded home.
Conclusion: A New Standard in High-End Real Estate
In essence, branded residences represent the pinnacle of luxury living, offering a holistic lifestyle that seamlessly blends comfort, convenience, and exclusivity. By providing an extensive array of amenities and services, these properties create a living experience that goes far beyond the traditional concept of a home, setting a new standard in the world of high-end luxury branded real estate.
BRESI is the world’s first platform dedicated to the selling and marketing of branded residences. BRESI is an exclusive platform for owners, developers, and hotel groups to promote luxury branded residences
Our goal is to highlight the best branded real estate for sale around the globe, and to provide insight and news from the luxury real estate sector
DISCLAIMER: All information in this article is for information purposes only. For more detailed information please visit the links cited in the article. BRESI claims no copyright to any of the images.
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- Staff Writer
