As we close out the year, it’s that time to review the branded real estate news for December 2024. This year has been a very exciting time for the sector with hundreds of new branded residence launches, project completions and in general an overwhelming sense of positivity.
Before take a more detailed look into the branded real estate news, and what has happened in December, let us first take a look at the key takeaways from Savills Branded Residences Report 2024/2025
Savills Branded Residences Report 2024/2025
The sector added a remarkable 240 new projects across 100 markets globally.
As well as an increasing number of projects, the geographical spread of branded residences has expanded, with operators and brands looking to previously untapped locations to reinforce
their market share.
This expansion includes emerging markets, experiencing economic growth and wealth accumulation, where brands can particularly leverage their global recognition and reputation.
New entrants, including non-hotel brands, are entering the market. While luxury hotels remain dominant, non-luxury chains are gaining market share and attracting a diverse range of news buyers.
Hotel brands account for 79% of the branded residence sector globally, and, within the hotel branded sub-sector, roughly two-thirds are positioned within the luxury segment with the remaining sub-sector involving midscale, upscale and upper-upscale brands.
Source Savills Branded Residences Report 2024/2025
Standalone branded residential projects made up 8% of the global market in 2023, projected to reach 12%. Non-hotel brands represented 19% in 2023, expected to grow to 21% after announcing 70+ new developments.
The most active brand in the sector is The Ritz-Carlton which has, this year, reclaimed the top spot from Four Seasons.
What has propelled The Ritz-Carlton over the last 12 months has been its astonishing growth in standalone developments, which now represent more than one-third of the brand’s global portfolio
YOO remains the market leader in the non hotel branded sector, Pininfarina and Elie Saab have both become especially active, with Pininfarina, in particular, dedicating significant resources to South America.
In terms of trends several observations can be made. The hotel-branded residential sector is shifting by 2031, non-luxury segments will expand from 33% to 36% of the global network, while non-hotel brands will grow modestly from 20% to 21% market share, reflecting a gradual diversification beyond traditional luxury offerings.
This is a general snapshot of this excellent report, you can download the entire report here
Let us now take a brief look at the branded real estate news and key happenings for December 2024
Viceroy Branded Residences Debuts in Fort Lauderdale with Naftali Group
Naftali Group, in collaboration with Miami-based architecture firm Arquitectonica and New York City-based interior design firm Rockwell Group, has crafted a modern design with nods to resort-style and nautical themes for Viceroy Residences Fort Lauderdale inspired by the flowing patterns of sea and sand, as well as the city’s rich sailing and yachting heritage.
Situated between Las Olas Boulevard and Flagler Village, Viceroy Residences Fort Lauderdale will redefine the residential experience in the city with over 30,000 square feet of thoughtfully designed amenities and bespoke services.
Residences will feature open-concept layouts with floor-to-ceiling windows and glass doors as well as generously sized terraces for seamless indoor-outdoor living, allowing for maximised views of Downtown Fort Lauderdale and views of the Atlantic Ocean from higher floors.
Kimpton Branded Residences Monterrey Mexico
Kimpton Monterrey will feature 120 stylish guest rooms as well as 60 luxury private branded residences. Kimpton Monterrey will be located in the new-build mixed-use Torre Rise, set to be the tallest tower in Latin America.
An onsite wellness center will feature an indoor pool, sauna and massage treatment rooms. Kimpton Monterrey’s inspired restaurant and bar concepts will include a full-service restaurant as well as a lobby lounge on the 16th floor.
Additional amenities will include a designated 1,244 square-meter space to host unique meetings and social gatherings.
As with all Kimptons, the property will also feature perks such as Kimpton Kickstart morning coffee and tea service, Kimpton Social evening social hour, a “Forgot It? We’ve Got It!” program, in-room yoga mats and pet-friendly policies.
Owned by Grupo Alora and operated by Marca Hotel Solutions, Kimpton Monterrey represents IHG’s continued expansion in the branded real estate sector.
The luxury development is expected open in 2026. Read the full article
World Class Jacob & Co Branded Residences Coming to Abu Dhabi
Ohana Development, the leading real estate developer renowned for its attainable luxury properties, announces its partnership with Jacob & Co., the global luxury timepiece and jewellery brand, to unveil ‘Jacob & Co. Beachfront Living by Ohana’.
The development, which embodies exclusivity and craftsmanship, is set to redefine luxury beachfront living in Abu Dhabi, UAE, offering residents direct beach access, stunning sea views and a resort-style experience. More information can be found here
Four Seasons Residences Scale To New Heights in December with 3 New Development Announcements
World class luxury hospitality company Four Seasons is well known as an early pioneer of branded real estate, in fact next year will mark 40 years of luxury Four Seasons Private Residences, highlighting their tremendous history in the sector.
Four Seasons continues to grow and add new world class developments to it’s portfolio, with a very careful detailed approach.
Working with it’s partners to ensure that Four Seasons Residences combine the very best locations, visionary architecture, and design, along with its market-leading residential management and services.
This careful approach certainly doesn’t mean the company is falling behind it’s competitors, this month alone (DEC 2024) the company has announced 3 new luxury residential projects to be added to their portfolio, so let’s a take a closer look at these new luxury Four Seasons Private Residences
These projets include Four Seasons Resort and Residences Porto Heli which will offer bay views of the Argolic Gulf and the nearby island of Spetses. Four Seasons Resort and Private Residences Puerto Rico, will offer 139 reimagined rooms and 85 luxury private branded residences, and finally:
Four Seasons Resort and Private Residences Deer Valley will provide guests and residents with a seamless mountain experience paired with the legendary service for which the brand is renowned.
This luxury development becomes North America’s first new luxury alpine village to be developed in more than forty years.
Viceroy Launches Exclusive Branded Residences in Clearwater
BH3 Management and US Development LLC, have announced the launch of a new luxury branded residential development, Viceroy Residences Clearwater Beach
Nestled along Clearwater Beach’s pristine coastline, these meticulously designed homes blur the boundaries between interior elegance and natural splendour. 86 luxury waterfront branded residences refined in sophistication and scale.
The Jeddah Trump Tower
DarGlobal is set to redefine the skyline of Jeddah with its latest project, the luxurious Trump Tower.
This monumental venture, in collaboration with the iconic Trump Organization, promises to bring unmatched elegance and opulence to Saudi Arabia.
Inside the Trump Tower, residents and visitors will experience unparalleled luxury. The tower will house premium residences, state-of-the-art amenities, and high-end retail spaces.
Each residence will be meticulously designed, offering spacious layouts, top-of-the-line finishes, and breathtaking views of the Red Sea. Read the full article
Missoni unveils Montes by Missoni
Italian fashion brand Missoni to launch Montes By Missoni, a luxury development of 54 Missoni Branded Residences in Turkey.
Missoni unveils Montes by Missoni, a residential development created in partnership with RMA Holding.
Set in the prestigious Yalıkavak area of Bodrum, the project harmonises Missoni’s iconic design ethos with the natural beauty of the Aegean coast.
Moncayo, Auberge Resorts Collection. Branded Residences Puerto Rico
Auberge Resorts Collection has been selected to manage Moncayo, an extraordinary new beachfront resort and residential community located on Puerto Rico’s eastern shoreline.
Spanning 1,100 acres, this ambitious project is spearheaded by Juniper Capital, Capital United, and prominent investors José E. Feliciano and Kwanza Jones.
Strategically positioned between the lush El Yunque National Forest and Puerto del Rey marina, Moncayo promises to be a transformative sanctuary that offers guests, residents, and locals an unparalleled gateway to Puerto Rico’s natural splendours.
Set to debut in 2027, Moncayo will feature Branded Private Residences nestled in hillside locations with breathtaking open vistas.
Construction Underway for Rosewood’s Luxury Florida Residences
Construction has officially commenced on Rosewood Residences Hillsboro Beach, marking a significant milestone in South Florida’s luxury real estate market.
The waterfront condominium development, located at 1180 Hillsboro Mile in Hillsboro Beach, is a venture between prominent developers Related Group and Dezer Development, backed by substantial financial support from Apollo Global Management Inc.
Summary: Branded Real Estate News December 2024
Well there you have it our short summary of the branded real estate news for December. Another busy month for project launches, announcements and construction updates.
To read all of our news and insight, visit our Branded Real Estate News Section
Advertise your Branded Residences with BRESI
With 2025 just around the corner, we have extended our promotion for property developers, exclusive agencies and hotel groups, to advertise one branded residence development for 3 months free of charge.
We also have paid packages and can also work with you to create a more custom comprehensive and detailed media advertising package that suits your needs.
Branded Residences: The Future Outlook
We finish our branded real estate news overview, with the expected trends going forward, with a final summary from the Savills Branded Residences Report 24/25
While growth in the sector overall will remain strong, we expect certain destinations to experience considerably higher growth than others.
Cairo will have the highest projected growth, increasing from two projects to 22 by the end of the forecast period, followed by The Red Sea, Niseko, and Batumi with growth projected between 500% and 850%.
In terms of the types of services offered by branded residences, a 24-hour concierge, fitness centre, residence lounge, housekeeping and maintenance, remain among the key features, but wellness and experiential amenities are also sought after by purchasers, looking for more ways to enhance their lifestyles.
Another trend we expect to see is purchasers inquiring about sustainability features and initiatives including, but not limited to, efficiency in design, renewable energy, and smart building systems.
This is particularly forward-thinking when considering annual maintenance & service charges, legislation and retrofitting requirements, as well as resale implications.
These changes reflect the desire for living spaces and amenities that suit the lifestyles of an increasingly discerning set of buyers.
Resort destinations, particularly in the Mediterranean and Caribbean, make for ideal second home destinations considering the lock-up-and-leave possibilities that are a hallmark of branded residences.
Global hotspots such as Dubai, Miami and Phuket have the largest number of branded residences when it comes to sun-and-sea resort destinations, making up 14% of the market share among resorts.
They are followed by Hội An, Bodrum and Los Cabos. However, ski resort destinations are equally suited to branded residences and account for 100 projects globally.
Beyond 2024, the pipeline of projects represents developments that are reasonably expected to be delivered and, compared to the historical annual growth, the pipeline suggests continued growth of
at least 10%.
What remains relatively certain is the desire from all stakeholders to keep developing this space and, with a little perseverance, they can contribute to sustaining a sector that continues to impress with its trajectory each year.
Thanks for reading
Happy New Year from everyone at BRESI
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The companies mission is to highlight the world’s best branded homes available for sale, offering real estate buyers unprecedented access to search for the finest branded properties worldwide.
Through comprehensive market intelligence, branded residences press releases, expert insights, and branded residences news our goal is to become the go to platform for everything branded.
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- Branded Real Estate News
- Staff Writer
- Branded Residences News Overview December 2024
